AI Advertising

REEL

CONTENT

Overview
Designed and managed a self-service AI-driven advertising platform for video and mobile app promotion. Built dynamic AI-driven ad layouts that automatically optimize performance and encourage user engagement.
Details
Role: Director of Design
Impact: 3x Industry Average Conversion
Tech: AI Optimization Engine

THE CHALLENGE

Build an online video ad platform to make online advertising easy, effective, and affordable. Design a platform simple enough for anyone without marketing experience while using AI to automatically test, modify, and optimize ad creative variations.

DESIGN APPROACH

  • 01 Conducted user research with individual app developers.
  • 02 Simplified complex advertising concepts into intuitive workflows.
  • 03 Designed subscription-based pricing model for accessibility.
  • 04 Integrated machine learning for automatic ad optimization.
  • 05 Created real-time performance dashboards with actionable insights.

KEY IMPACT

3X Avg. Conversion Rate
Video Advertisers Focused
Auto AI Optimization
Sub Pricing Model

PROJECT GALLERY

Reelcontent Website and Colors Desktop Screens
Reelcontent Home Page
Reelcontent UI Guidelines Colors
Reelcontent Dashboard UI
Reelcontent Dashboard Stats
Reelcontent Campaign Locked

KEY LEARNINGS

"AI and machine learning can dramatically improve user outcomes when properly integrated into the UX. The key is making complex optimization invisible to users while providing clear visibility into results and performance."