Enterprise Commerce

SAP

UPSCALE

Overview
Led the design of a next-generation "mobile-first" commerce platform, enabling direct-to-consumer (DTC) brands to launch and scale with unprecedented speed and intelligence.
Details
Role: Sr. UX & Product Designer
Duration: 2017 - 2018
Team Size: Co-led 2 designers (US & China)

THE CHALLENGE

DTC brands need more than just a store; they need a platform that understands their customers. SAP needed a no-code, mobile-first solution that used AI to optimize merchandising and personalization without requiring a massive IT team.

DESIGN APPROACH

  • 01 Zero-to-one design for a completely new commerce engine.
  • 02 Perfecting the "one-tap" checkout experience for mobile.
  • 03 Designing intuitive AI-driven dashboards for brand managers.
  • 04 Validating no-code configuration workflows with real merchants.
  • 05 Scaling the visual language to support thousands of diverse brands.

KEY IMPACT

12 Mths Time to Market
3 Channels Web + Mobile + Voice
No-Code Store Creator
Leading Market Position

PROJECT GALLERY

SAP Upscale Mobile User at Cafe
SAP Upscale Dashboard Merchant Desktop
SAP Upscale Design System Colors
SAP Upscale Design Sytem Typography
SAP Upscale Design Sytem Components
SAP Upscale Design Sytem Rules
SAP Upscale Design Sytem Error Handling
SAP Upscale Store Builder
SAP Upscale Store Product Management

KEY LEARNINGS

"In the DTC world, speed is the ultimate competitive advantage. By focusing on mobile-first interactions and AI-driven automation, we enabled brands to move from idea to market in days, not months."