Interactive TV

AMERICA'S

GOT TALENT

Overview
Developed a high-pressure mobile voting app for studio audiences during live show recordings. Built an intuitive drag & drop interface for ranking performers to calculate results instantly for show producers. App also allowed audience to sync their phone flash lights with their wave movements using gyro for engaging light effects.
Details
Role: Lead Designer
Client: AGT / FremantleMedia
Outcome: #1 Ranked Voting App

THE CHALLENGE

America's Got Talent needed a way for live studio audiences to rank performers in real-time. The system had to be extremely reliable to handle the pressure of live TV and provide instant, accurate data for production decisions.

DESIGN APPROACH

  • 01 Cloud-based iPad admin dashboard for show event managers.
  • 02 Native mobile apps for audience to rank live performances.
  • 03 Integrated hardware control (phone flash sync) for engagement.
  • 04 Custom ranking algorithm for instant result validation.
  • 05 Real-time reporting for executive show producers.

KEY IMPACT

97% Audience Engagement
100% Result Accuracy
#1 Ranked Voting App
LIVE Instant Reporting

PROJECT GALLERY

AGT Organizer Screen iPad
AGT Voter iPhone in hand photo
AGT iPhone Splash Screen
AGT Upcoming Artist intro
AGT Voting Tutorial
AGT Voting Ranks

KEY LEARNINGS

"Designing for live environments means there is zero margin for error. The UX must be dead-simple for users in a distracting environment, while the technical architecture must be resilient enough to deliver results under extreme pressure."